Chris Cabrera (they/them) is the National LGBTQ+ Ambassador for Bacardi; a role that had not previously existed within the company. Formally the Grey Goose Ambassador of New York City, they’ve worked closely with the Multicultural and LGBTQ+ community and are helping to change the conversation and how Bacardi gets involved. They have been working tirelessly within the cocktail industry at large to promote a message of inclusivity, specifically for the POC and Queer community. As a recipient of Bar World’s Top 100, Imbibe 75, and Tales of the Cocktail 2021 Pioneer Award, they continue to work more exclusively now to further a much overdue conversation and in doing so, they continue to be driven by one of their most inspired James Baldwin quotes: “The place in which I fit will not exist until I make it.”