
Introducing Pave the Way, a new educational initiative and cocktail competition created by Another Round Another Rally and supported by Hennessy. Rise through the ranks at the virtual seminars and live regional competitions for a chance at an immersive scholarship opportunity including a trip to New Orleans and France!

Behind the Barrel Educational Experience
Big fan of Bourbon and work in the bar industry? Then make a mental note for May 11th, when Behind the Barrel, presented in partnership with Wild Turkey and Wilderness Trail Distillery, opens applications. Kicking off with an immersive educational experience and capped off with an unforgettable trip to The Bluegrass State for top-scoring students, Behind the Barrel offers an inside look at the people, places and customs behind authentic Kentucky Bourbon.

The French Connection
In partnership with Grand Marnier and Courvoisier, we’re thrilled to present an extraordinary opportunity to elevate your craft and deepen your knowledge of Cognac and the multifaceted world of luxury hospitality.
Top participants can earn a chance to visit the Courvoisier and Grand Marnier brand homes in Cognac, France!

Another Round Another Rally is proudly once again the presenting partner for Art of Italicus! Online applications are now open with entries due May 15, so sign up now for your shot at mastering the art of the aperitivo, reimagining the classic spritz and seeing firsthand what makes Italy’s pre-dinner cocktail culture so beloved and iconic. Stay tuned to our social for upcoming live and digital education sessions to support your entry. Cheers!

For the fifth year in a row, Another Round Another Rally is excited to provide one-day scholarships to Bar Convent Brooklyn 2026! At Bar Convent Brooklyn, bar and beverage professionals are invited to network with peers and learn about new trends, techniques and products in the domestic and international markets. Attendees can also attend demonstrations, keynote addresses, and panel discussions with leading industry experts. Exhibitors at Bar Convent Brooklyn will be carefully curated to feature primarily premium craft spirit brands and mixers.

2026 Dr. Joy Spence Fellowship Program
For our second year, in partnership with Appleton Estate Jamaica Rum, we’re thrilled to present an extraordinary opportunity to elevate your craft and deepen your connection to Jamaican culture, cuisine, and rum craftsmanship.
The theme for 2026’s virtual series is The Joy of Jamaica! These classes will have some information we covered last year, but largely this is all new material. So whether you participated last year, or this is your first time with us, everyone will come away with something new.
This program honors the legendary Dr. Joy Spence, the first and longest-tenured female master blender. Join us as we celebrate her legacy and gain invaluable insights into the art of rum.

