Rally for Tomorrow, led by Another Round Another Rally in partnership with BarSmarts and Bar World of Tomorrow, does more than just unite likeminded professionals from across the hospitality sector – it also encourages honest conversations, challenges outdated systems, and paves the way for bold, impactful change within the industry. From identifying new ways to make bars and restaurants more eco-friendly to driving important progress on key issues like equity and inclusion, each event in the series builds momentum for stronger, smarter and more socially responsible hospitality communities.
Following a busy first half of 2025, we’re heading into summer with two standout events on the calendar: one in Denver, Colorado, on Monday, June 23, and another in New York City on Monday, June 30.
Discuss Queer Social Responsibility in Denver June 23
Head over to Lady Jane in Denver from 1 p.m. – 3 p.m. Monday, June 23 for a panel discussion on “Queer Social Sustainability” — exploring what it truly means to operate a bar or restaurant that values purpose, inclusivity and authenticity. Join guest speakers and industry authorities Lauren Beno, Stuart Weaver, Felony Misdemeanor and Chris Donato for an open and honest conversation about how queer voices are encouraging impactful industry change – and redefining what leadership looks like in hospitality establishments.
Learn How to Create Hospitality-Driven Spaces in New York June 30
The following week, Rally for Tomorrow will take over Lighthouse BK in Brooklyn from 3 p.m. – 5 p.m. Monday, June 30. Hear from hospitality changemakers like Nacho from Superbueno (one of North America’s 50 Best Bars 2024), Sip & Guzzle’s Steve Schneider and Nicole Giampimo of Clemente (named one of Tales of the Cocktail’s 2024 Top 10 Bartenders of the Year) for cocktails, light bites and engaging conversation about how bars and restaurants can encourage social sustainability by implementing efforts and initiatives that improve employee well-being and prioritize people over profits.
A Peek Into the Past Six Months of Rallies
Last month, Rally for Tomorrow took its message to Los Angeles, with Kelsey Ramage, a longtime advocate and authority on zero-waste cocktails, leading a lively conversation alongside industry insiders Kim Stodel, Max Reis and Lauren Ballard in front of a crowd at Mirate. From introducing attendees to new ways to cutdown waste behind the bar to sharing practical strategies that pave the way for more mindful bar and restaurant operations, the panel gave guests critical insights they could take back and implement within their own hospitality spaces.
The month prior, in April, Rally for Tomorrow descended on HIDE Bar in Dallas for a lively discussion about sustainability, food sourcing and local farms and food systems led by Shaken & Stirred’s Alex Fletcher and Profound Farms & Profound Foods’ Jeff Bednar.
Rally for Tomorrow also maintained a steady presence in the Big Apple throughout the first six months of 2025, hosting events in February, March and April that shared fresh perspectives and encouraged meaningful conversations.
In February, STEM Cultivation’s Kyle Moffit stepped up to share tip and tricks for using hydroponic techniques to grow food in urban spaces that lack space for full gardens. Using Lighthouse BK’s basement operation as an example, Moffit effectively showcased how even small spaces can support the production of fresh, sustainable ingredients and enable more urban establishments to source their own offerings.
March’s Rally for Tomorrow event in New York featured Valentine Starnes, the sustainability and responsibility coordinator for Pernod Ricard, and Lighthouse BK’s Naama Tamir, and united guests from across the city and beyond for an informal evening of friendly conversation and impactful idea-sharing.
April’s New York event, meanwhile, again welcomed Naama Tamir for an inspiring conversation about implementing sustainability initiatives and eco-friendly efforts that are ethical, practical and mindful.
“There’s not enough money for normal people to do anything in the business world, let alone in one with such tight profit margins,” said Mama D, the owner of New York’s Sneaky Speakeasy and a guest at the April event. “But it’s so great seeing people who care and who are fighting and trying to problem-solve around that. The biggest takeaway I get from these events is that I find them all really interesting, and they’re all a bit different – but despite these differences and despite the fact that I’m learning something different from each one, there’s this through-line, and that thread about trying to problem-solve for the difficulties of the industry, but do it in an artful way, where we are hearing from people who really care about what they’re doing.”
April’s New York event, meanwhile, again welcomed Naama Tamir for an inspiring conversation about implementing sustainability initiatives and eco-friendly efforts that are ethical, practical and mindful.
Some of those people include Pernod Ricard brand ambassadors, many of whom attend Rally for Tomorrow events and offer up tastings and insights about what brands can do to take on a more meaningful role in supporting sustainability efforts in hospitality settings.
By streamlining systems and processes, creating safer spaces and helping bars and restaurants implement sustainable efforts and practices, Rally for Tomorrow’s impactful event series is doing more than just change the conversation – it’s changing the entirety of the industry, one initiative, effort and event at a time.