Chris Patino is a drinks industry expert with an entrepreneurial mindset. He holds a firm belief that next to brand education, unconventional wisdom is the key to building brands and engaging the trade.
During his career, Chris has created and managed Brand Education and Advocacy programs for some of the most iconic spirits brands in the world, including Absolut Vodka, Jameson Irish Whiskey, Beefeater Gin, Avion Tequila and The Glenlivet Scotch Whisky. From developing highly successful brand ambassador programs and overseeing BarSmarts (the industry’s leading bartender education program), to hosting internationally acclaimed events and cocktail competitions, his aim is to always increase advocacy by crafting authentic stories and creating emotional experiences that deliver lasting impressions.
Chris Patino is a three time finalist for Brand Ambassador of the Year at the Tales of the Cocktail Spirited Awards and a two time nominee for Wine Enthusiast Magazine’s “Mixologist” of the Year. He has successfully completed the prestigious B.A.R. 5 Day program, as well as the BOLS International Bartending Academy. He is a judge for the World’s 50 Best Bars and the host of Speed Rack, a nationwide, all female bartending competition that raises money and awareness for breast cancer research. Chris has been invited to share his experience and expertise at conferences, companies and universities worldwide, including Tales of the Cocktail, Pepsi Co, Crystal Cruise Lines and NYU Stern.